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Art Directors Club (ADC) Awards

I developed this concept and worked with photographer, Olaf Veltman, to create these call for entries posters for the annual Art Directors Club (ADC) Awards. The ADC wanted to elevate the status of what it takes to win a coveted Gold Cube so these ads depict hard work, dedication, and lack of sleep.

Pepto Bismol

I developed this concept and worked with illustrator, Hyeondo Park, to create this print campaign for Pepto Bismol. A visual pun was created for the term "Food sits well" using a chicken for poultry, a pig for pork, and a cow for beef. I actually met Hyeondo through Behance and this was our first time collaborating on a project. Hats off to him for some hilarious illustrations.

Ippudo

I came up with this poster for an authentic Japanese ramen restaurant in New York called Ippudo. The tear pieces resemble their egg noodles. The ramen is handmade fresh everyday so each piece says "Freshly cut ramen served everyday at Ippudo" followed by the address and phone number.

VICKS

I came up with this concept and worked with photographer, Chad Riley, to create this print campaign for VICKS. The idea is to make a visual pun of the term "stuffed nose" and how VICKS is there for you if one shows up. Because let's face it, who wants a stuffed nose anyways? I had the actual stuffed noses (felt, fur, terry-cloth) made in Singapore by a prop maker. The props ended up looking freaky and weird which actually helps the idea. All the actors are friends of mine who played each part perfectly.

Bounty

I came up with this concept and worked with Gigunda Group to create these posters for Bounty. The strategy was to focus on the absorbency power of the paper towel... so we literally created big spills. In New York we greeted busy commuters with a giant coffee spill. In Los Angeles we greeted all the weekend shoppers with a giant melting popsicle. It took 24 hrs to melt all the way through.

NYC Taxi

I designed this bus shelter campaign, and also wrote the copy, for NYC Taxi. It strategically targets people who ride buses instead of taking cabs. I also know first-hand that waiting for a bus in New York sucks.

Advil

I created these print ads for Advil, head-ache medicine. I wanted to do something simple and polarizing, in effect to give people an actual head-ache. This campaign won a Gold Cube at the International Art Director's Club and was featured in the Graphis Annual, as well as CREATIVITY and CMYK Magazine.